Institution and Audience Research

Investigation into Bauer Magazines UK  

Bauer Media has a unique bank of insight studies using innovative methodologies to get a deeper understanding of their audiences - both what people are doing right now but also on where behaviors, values & attitudes are changing. 

Bauer Media reaches 25 million UK consumers and want to know all about them. 10,000 influential Bauer consumers have opted to become The Bauer Insiders, a community who receive regular surveys which provide invaluable insight into all aspects of their lives. The Bauer Insiders consume a wide range of Bauer Media’s brands across digital, radio, print, TV & events. They discuss a diverse range of topics from tech to music to Christmas to trust and can contact them any time. 

Bauer Media’s network consists of over 100 brands that target disparate audiences from under 18s to over 75s which means they are uniquely placed to provide engaging and perceptive insight on all UK audiences. 

Empire - entertainment

Empire is an influential film and entertainment brand. Encompassing a print magazine, podcast, website, digital edition and live events strand. They perceive themselves as extremely influential to the point of being considered authoritative over their viewer's opinions of films. They collaborate with the biggest film studios and distributors and world-class filmmakers and actors to create content. Every piece of Empire content is considered, premium, polished and connects with the audience, who trust them implicitly and come back to Empire every day. 

The Empire readership is three-quarters male and aged 18-40, employed, in a relationship (although not necessarily married), university educated and time-poor. Empire’s audience is passionate about film — they use cinema as escapism or insight into other worlds. 

  

“Empire’s job has never been more important. We curate, we inform, and we entertain, whenever and wherever our audience is.” 

Closer - real life

Closer mainly specializes in celebrity news and gossip, real-life stories, fashion and television/entertainment. 

"Week in, week out, the Closer features team break powerful, thought-provoking stories. Our real-life content celebrates the extraordinary things that make ordinary people so fascinating. Whether it’s a serious emotional read, a quirky tale or a hard-hitting news story, our features never fail to capture our readers’ imaginations." 

The content for Closer is carefully designed to engender a sense of loyalty – with a dedicated life and style section all about the things that really matter to their majority female readers, plus an in-depth 15-page TV guide on what to watch that week. They have a deep understanding of who their readers are and what’s important to them – family, friends, wellbeing and having time to themselves. Closer offers entertainment, practical advice, inspiration and escapism. 

The Closer’s audience are female and aged 25-45, perusing a modern family life. Everything from the latest celebrity news, body transformations and diet advice, the most recent beauty and high-street fashion trends and affordable, useful beauty products will be in their interest. Audience statistics:  65% ABC1 48% Married or living with partner 53% Children aged 0-15 Mean age: 38 In employment: 73% 

  


Take a break - real life

Take a Break’s mix of real life, fashion, beauty, food, home, travel and competitions attracts a hugely varied readership. Readers can be anything from 18 to 80, they are likely to own their own home, and to be married and have children. Its universal appeal is the strength of its reader relationship. The magazine is for and by the readers. They respond to whatever the audience is interested in and it is read exceptionally thoroughly, has very strong reader loyalty and is read for longer than any of its competitors. 

Take a Break readers are aged 25 to 51, and 1.2million of them are mums who are the head of their household. Take a break is an interactive focal point for female communities, not only offering advice and support, but actively campaigning for a better world.